Database Cleaning and Management

Take control of your most valuable assets

The quality of a company's customer database is critical. It is going to be the center of any successful marketing effort and therefore, its accuracy is essential. Database Cleaning and Management is the most effective solution in protecting and maintaining the value of this type of asset. We work with you to identify the current gaps in your sales process which starts with your customer database.

 

These are the common database problems:
Only 22% of companies have a formal SLA between internal marketing and sales
22
Only 5% of salespeople said leads from internal marketing were high quality
5
59% of salespeople think that internal marketers need to provide more quality leads
59
40% of salespeople say getting a response from prospects is getting harder
40

In the digital age, the customer database should be the centre of the universe for all sales channels.

 

Key Features

 
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Find All Missing Customer Details
 
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Ensure Valid Info
 
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Remove Duplicates and Obsolete Data
 
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Setup Digital Marketing Attributes
 
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Rank Customers Based on Value Criteria
  
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Assist in Customer Visit Management

Outcomes

Data structure is rebuilt and reinforced

Only high quality and usable data are entered into your system

Maximise database space and efficiently engage sales and marketing activities 

Efficient sales and marketing activities directed towards accurate customer info

Have the ability to identify and priotise high value customers in your sales team's schedule.  

Ability to efficiently delegate customers appointments to the sales team

Know More About WK Sales Solutions 

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