DATABASE MANAGEMENT BY WINT & KIDD
A company’s customer database is the centre of the universe for all sales channels and marketing campaigns. Wint & Kidd has a packaged solution for our clients to protect and maintain this valuable company asset.
· Filling in all gaps, rebuild missing data, checking the quality and removing duplicates in CRM.
· Setting up the database with attributes for future digital marketing activities.
· Ranking the customers A to C or similar based on value or other criteria for reporting and optimising the sales channels.